This picture of an ad was taken off the internet in a search for editorials and ads/commercials for the portfolio. This advertisement for Orbit chewing gum is an example of the fallacy Appeal to Crowd. The huge number of people in the world desire to have bright and shiny teeth. This ad shows light bulbs in the shape of teeth. The light bulbs are really bright and really white, which goes along with the tag line, “For bright, white teeth.” This advertisement would appeal to many because it shows the desirable outcome of shiny, white teeth if you decide to buy and chew Orbit gum.
1 comment:
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